SaaS
Completed March 12th 2024
Project Customer Connect
Our agency successfully developed and deployed a custom Customer Management System (CMS) for our client.
Overview:
Our agency successfully developed and deployed a custom Customer Management System (CMS) for our client, aimed at enhancing client management and post-sale customer support. This sophisticated system provides a comprehensive suite of tools for tracking customer interactions, managing support tickets, and facilitating effective communication between the sales and support teams. The CMS is designed to improve customer satisfaction and retention by streamlining the management process and enabling prompt and personalized customer service.
Deliverables:
- A bespoke Customer Management System tailored to the client’s specific operational needs.
- A centralized database for storing detailed customer profiles and interaction histories.
- A ticketing system for efficient tracking and resolution of customer support issues.
- Integration with existing sales and CRM platforms to ensure seamless data flow and continuity.
- Automated workflows to escalate and route tickets based on issue type and priority.
- Interactive dashboards and reporting tools to monitor customer support performance and client engagement.
- Communication tools integrated within the CMS for direct customer interaction via email, chat, and phone.
- Mobile compatibility to allow remote access for sales and support teams.
- Training modules and detailed documentation to ensure effective usage by the client’s team.
- Advanced security protocols to protect sensitive customer data and ensure compliance with privacy regulations.
Timeline:
The project was executed in four phases over a period of 12 months:
- Phase 1 (3 months): Requirement gathering, system design, and architecture planning.
- Phase 2 (4 months): Development of core system functionalities, including the customer database, ticketing system, and integration with existing platforms.
- Phase 3 (3 months): Implementation of communication tools, security features, and mobile responsiveness.
- Phase 4 (2 months): System testing with end-users, training for client’s staff, and final adjustments based on feedback.
Technology:
- Frontend: Angular for a dynamic and responsive user interface.
- Backend: Java with Spring Boot for robust backend services.
- Database: MySQL for reliable data management.
- CRM Integration: API integration with Salesforce for seamless data synchronization.
- Security: SSL/TLS encryption, data access controls, and compliance with GDPR.
- Hosting and Deployment: Microsoft Azure for secure and scalable cloud hosting.
Success Metrics:
- A 40% reduction in response time to customer inquiries and support tickets.
- Over 90% customer satisfaction rate based on feedback from support interactions.
- Enhanced efficiency in customer data management, with a 50% reduction in data redundancy.
- High adoption rate among the client’s sales and support teams, with continuous positive feedback on system usability.
By delivering this custom Customer Management System, our agency provided the client with a powerful tool to enhance their customer relations and support operations. This project not only streamlined the client's internal processes but also significantly improved their capacity to deliver timely and effective customer service, thereby boosting overall customer satisfaction and loyalty.